WHY GOOD MONEY ADVICE FAILS by Sunday Okekwu Author | Sona Books
WHY GOOD MONEY ADVICE FAILS
A SystemsReal-World Framework for Financial Dec Framework for Analysing Household Financial Structure, Configuration Risk and Financial Vulnerability in Nigeria
WHY GOOD MONEY ADVICE FAILS Real-World Framework for Financial Decisions, Risk, and Household Resilience Why does good financial advice sometimes fail to produce good financial outcomes? Financial advice may be sound in principle but unsuitable for a household's actual circumstances. Differences in income, obligations, financial risks, flexibility, and protection needs can determine whether a recommendation succeeds or creates additional financial pressure. In this book, Sunday Okekwu presents a practical framework for evaluating financial decisions through six dimensions: resources, obligations, exposure to financial risks, financial flexibility, protection, and continuity. Written for individuals, families, financial educators, and professionals, this book explains why effective financial decisions must reflect real household circumstances rather than rely on universal assumptions. Good financial advice must not only be sound in theory; it must also be suitable for the household expected to follow it.
